Case Study

Case study: Peet’s Coffee

Case study: Peet’s Coffee

Pages 3 Pages

You could almost say that Alfred Peet had coffee in his blood. From humble beginnings working with his father in coffee wholesale and f or various coffee importers, Peet’s Coffee and Tea Company has become a billion-dollar enterprise built on a hill of beans. Since cutting the ribbon on Alfred’s first coffee shop in 1966, Peet’s Coffee has grown rapidly.

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