Everlane steps up their digital strategy to launch new sneaker line
Everlane steps up their digital strategy to launch new sneaker line
2 PagesCompany Overview Everlane is a US fashion brand that sells modern essential clothing made in ethical factories. Retail AMER 2020 Everlane steps up their digital strategy to launch new sneaker lineLooking to accelerate growth and reinforce brand value, Everlane and Sender Agency partnered with Quantcast to successfully launch their new sneaker line, Tread. They wanted to leverage a digital strategy that included a mix of engaging video formats and action-driven creative to help guide potential customers from brand awareness to purchase. CHALLENGE To achieve their goals, they focused on the core KPIs of awareness and return on ad spend (ROAS). Quantcast insights identified three key psychographic demographics for Everlane: “Young Urbans,” likely to change brands for variety and n
