Company Overview Lancôme, part of the L’Oréal Luxury Products division, is a beauty brand that offers luxury skincare, makeup, and fragrance. Retail APAC 2021 Lancôme brings offline brand online with programmatic advertisingAs a luxury skincare brand, Lancôme frequently hosts physical interactive events to engage their consumers and raise awareness of its iconic skincare products. With COVID-19 hitting the market hard in 2020, and government restrictions in place around crowd control in event spaces, Lancôme decided to launch its first-ever virtual flagship event, the Advanced Génifique Virtual Flagship, to engage consumers online. With a plethora of virtual events popping up as COVID-19 drove more brands to divert their investments and activities online, Lancôme had to cut th

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