China’s freshly brewed coffee industry has seen rapid growth, especially in 1st- and 2nd-tier cities, where coffee consumption habits have developed significantly. Although per capita consumption is lower than in countries like Japan and the US, habitual coffee drinkers in these cities consume an average of 300 cups annually. The market is driven by young professionals who demand higher quality coffee. Emerging coffee chains are gaining popularity by offering differentiated products and experiences, while large chains like Starbucks face increased competition from boutique brands that cater to more niche tastes.

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