Company Overview Co-op is one of the world’s largest consumer co-operatives, owned by more than 5 million members. It is the UK’s fifth biggest food retailer with more than 2,500 local, convenience, and medium-sized stores. Retail EMEA 2021 Co-op levels up its membership program with performanceWhen it comes to retaining customers and boosting order value, loyalty programs are one of the most effective tactics in retail. Members are more likely to increase their average spend–and shop more frequently–when compared to non-members, a reality that the British food retailer Co-op has seen for themselves. To drive a new wave of membership program sign-ups, Co-op sought to run a prospecting and retargeting campaign that could reach and attract in-market audiences at scale. Moreover, th

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