Real-time omni-channel personalization at 1-2-3.tv 1-2-3.tv is Germany’s first omni-channel auction house. The com - pany started broadcasting in 2004 and today with over a million customers ranks third on the German teleshopping market. Its rec- ipe for success: exciting auctions combined with traditional home shopping. In addition to live auctions, 1-2-3.tv offers all products at fixed prices on the internet. Customers can use various touch points e.g. on TV, the online shop or the mobile application to choose the products they want from the wide range on offer. 1-2-3.tv now offers its customers real-time personalization on all channels. After successfully implementing prudsys RDE | Recommenda- tions in its online shop environment, the live TV shopping specialist now also offers

Join for free to read