Thalia cultivates an appetite for reading with personalized book recommendations Realtime personalization in the online shop, newsletter, app and tolino eReader increase customer retention and sales Thalia Bücher GmbH leads the market in the German language book- selling trade, operating more than 280 bookstores in Austria, Germany and Switzerland. The collection features more than 11 million products, including a wide variety of books, audio books, CDs, DVDs, games and toys, gifts, stationery and eBooks such as the tolino eReader. Thalia is an omnichannel retailer, at home in both the real and virtual world of books. The company is constant- ly discovering innovative ways to retain customers. Thalia has been using the prudsys Realtime Deci- sioning Engine (prudsys RDE for shor

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