Practically personal: The right tool for increased sales at Westfalia The Westfalia Werkzeugcompany GmbH & Co. KG is one of the most successful generalists in Germany. In addition to their com- prehensive range of tools, the company sells a wide variety of tech- nology items, household goods, health and recreational products, pet supplies and agricultural items. The company was established in 1923 in Schwerte, getting an early start as a classical catalog merchant for high-quality tools. Nowadays other customer chan- nels such as brick and mortar retail outlets and online shops play a central role for Westfalia. The company relies on the prudsys Real- time Decisioning Engine (prudsys RDE for short) to help provide its customers with the perfect shopping experience and highly releva

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