Product recommendations for the little ones are a huge hit: baby-walz successfully personalizes online shop and newsletter baby-walz GmbH has been selling baby items since its foundation in 1952. The range of products offered by the omni-channel retailer has since grown to more than 30,000. baby-walz offers young fam- ilies everything they could possibly need to make life with young children a breeze; in the online shop, in the catalog and in over 50 shops across Germany, Austria and Switzerland. From maternity wear to babycare products right down to toys and leisure items, the Bad Waldsee retailer carries it all. To provide its customers with a customized shopping experience, the company decided to start us- ing the prudsys Realtime Decisioning Engine (prudsys RDE for short) wi

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