Beachcomber already knew the importance of engaging their subscribers right from the start with a welcome email. But they wanted to capitalize on the initial interest, and nurture their new subscribers by extending the single email to a welcome series. The Challenge Beachcomber were sending triggered welcome emails from their website to new sign-ups. However, this approach didn’t allow them to track the performance of these emails, and understand what these potential customers are interested in. The Solution The Upland Adestra Professional Services team created a form for Beachcomber to embed on their website, and automatically feed new subscriber data into MessageFocus. Then, using the Automation Program Builder, the Beachcomber marketing team quickly and easily created a three-

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