Dating back to the 13th century, Hever Castle was once the childhood home of Anne Boleyn, second wife of Henry VIII and Mother of Elizabeth I. Velo is a London-based digital content and communications agency. Founded in 2010, whether it be content or communications, it is always produced in- house in their SE1 studio. The Challenge The main challenge faced by Hever Castle was communicating with their audiences in a cost-effective and regular way. One of the largest segments is represented by regular and local visitors, so the aim was to turn them into annual members. An increase in memberships is a key objective for Hever Castle as they provide regular, reliable revenue which contributes to the running costs of the Estate and the ongoing conservation of this Grade I Listed sit

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