Case Study

Rakuten modernizes advertising services, minimizing total cost of ownership

Rakuten modernizes advertising services, minimizing total cost of ownership

Pages 3 Pages

Couchbase helped Rakuten modernize its advertising services by ensuring nearly 100% availability, low read latency, and reliable data backups. Its scalable platform enabled Rakuten to consolidate databases, reducing total cost of ownership by 20% and enhancing cost efficiency. Couchbase’s multipurpose database, SQL for JSON support, and rich features improved application capabilities, allowing Rakuten to deliver faster, more reliable services to its 1.8 billion global members while optimizing infrastructure and operational costs.

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