1 Rakuten accelerates query performance and modernizes analytics program with AtScale Rakuten, a shopping rewards company, leverages data on shopper behavior, pricing, and commissions to create compelling offers for their customers, who receive cash-back incentives from Rakuten. With over 13 million e-commerce customers and partnerships with 70+ businesses, Rakuten depends on sophisticated analytics and data management to maintain a differentiated offering in the highly competitive e-commerce industry. While Rakuten originally consolidated data from multiple siloed systems to a single, on-premises data lake built on Hadoop in 2016, they still faced challenges related to maintaining the environment. The sheer electrical costs of hosting their own internal server farm as well as the

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