SUCCESS STORY SUCCESS STORY A/B TESTING E-COMMERCE & RETAIL GOAL Increase sales IMPLEMENTATION A/B testing across customer journey RESULTS +6% Annualized revenues International stationery retailer boosts revenues by 6% through experimentation PapierCONTEXT Set up in London in 2015, stationery retailer Papier prides itself on its design-led philosophy and focus on personalisation. Operating in the UK, US, and Australia, it offers greetings cards, notebooks, photo books, wall art and wedding stationery designed to inspire people to connect with each other more often and in more meaningful ways. Goal With big growth and profitability targets, Papier saw the potential of testing and experimentation to help it achieve its goals. It selected Kameleoon as the technology to underpin it

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