SUCCESS STORY SUCCESS STORY doubles lead generation campaign performance Toyota AI PERSONALIZATION AUTOMOTIVE GOAL Generate qualified leads IMPLEMENTATION Personalized test drive request RESULTS +97% qualified leads generatedCONTEXT Toyota’s French website attracts an average of 1.4 million visitors every month. As users can’t yet buy a car directly on the site, they are instead offered the opportunity to book a test drive with a dealer close to their location. As test drives are a very important element in the car- buying process, the website’s main goal is to maximize the number of test drive requests that lead to offline purchases. This means that Toyota wants to only offer test drives to visitors who have a high likelihood of buying a car. “ We needed a solution capable of

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