PUTTING AI-POWERED CHATBOTS IN THE DRIVER’S SEAT OF CUSTOMER ENGAGEMENT AA Ireland was founded in 1910 to provide roadside assistance for drivers. T oday it’s Ireland’s largest Roadside Rescue company and one of the largest companies in Ireland that provides car insurance, home insurance, travel insurance and life insurance. T o build on its existing app and webchat service and to serve customers more efficiently, the AA embarked on a mission to introduce chatbot technology to manage customer policy renewals, improve conversions on new quotes and to create a convenient way for existing customers to gain 24/7 access to information about their policies. 1 CASE STUDYTHE CHALLENGE Lead generation through online advertising is costly, so to maximize the investment, AA Ireland decide

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