2/13/22, 10:00 PM How a data driven customer experience puts automakers in the driver's seat - Smarter Business Review https://www.ibm.com/blogs/services/2021/06/02/how-a-data-driven-customer-experience-puts-automakers-in-the-drivers-seat/ 1/7 How a data driven customer experience puts automakers in the driver’s seat By Russell Gowers | 6 minute read | June 2, 2021 A visit to an automotive dealership has traditionally served as the cornerstone of the customer journey and brand relationship for many automotive brands. Almost all marketing funnels are centered around the generation of “named leads” to be passed to dealers for contact. Yet today, consumers are increasingly open to purchasing a vehicle without interacting with a dealer at all. The number of people open to buying cars online ha

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