Putting innovation in the driver’s seat by Allison Leking 5-minute read Audi UK brings smarter experiences to customers 2 Audi UK brings smarter experiences to customers t was a drizzly morning in London that gave citywide permission for a lazy Saturday. Olivia lounged in her cozy flat sipping warm tea and listening to the soft patter of rain. In the market for a new car, she was casually poking around online. Olivia tapped out www.audi.co.uk. She had been lusting after luxury vehicle brand Audi because of its reputation for beautiful design, top-of-the-line performance and exceptional owner experiences. The website felt like it had been designed with Olivia in mind. It was intuitive and immersive, pulling her from her couch into the driver’s seat, with beautiful

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