Case Study

Displaying More Product Sizes

Displaying More Product Sizes

Pages 2 Pages

Displaying More Product Sizes Yves Rocher is an internationally renowned company that focuses on plant-based cosmetics. They sell skin, body and hair care products, as well as make-up and perfume. Challenge On Yves Rocher’s website, customers can find a wide range of products in varying sizes. However, the company wondered whether users were aware of this. Once they reached the product page of an item in a certain size, customers didn’t always know it was available in other sizes. The team at Yves Rocher wanted to run an initial test campaign with AB Tasty to clarify whether showing alternative article sizes on product detail pages could increase sales figures. It’s easy to run effective A/B tests using AB Tasty. Case Study A/B Test 3,000€ more revenue 3% more transactions >

Join for free to read