Surescripts leveraged Demandbase’s Account-Based Advertising (ABA) to drive targeted engagement, increasing product page views by 116% for Clinical Direct Messaging and 36% for Immunization Registry Reporting. By identifying and reaching key accounts across the internet, Surescripts eliminated wasteful ad spend and personalized outreach to multiple stakeholders within hospital accounts and EHR vendors. This approach led to 26-36% lifts in engagement, improved sales-marketing alignment, and the ability to take immediate action on high-interest accounts, accelerating growth within their customer base.

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