A leading European home improvement retailer with 1,900+ stores and a growing e-commerce presence faced siloed, outdated customer data, limiting personalized engagement. Redpoint CDP unified its data sources, enabling real-time updates, customer segmentation, and journey orchestration. Managing 18 million consumer and business identities, the platform powers analytics, loyalty programs, and omnichannel marketing. Results include a £1.9M revenue uplift from re-engagement campaigns and enhanced B2C/B2B experiences through POS integration and personalized vouchers, driving customer retention and growth.

Join for free to read