An international pharmaceutical and diagnostics company sought a CDP to unify data, track consumers across touchpoints, and personalize engagement for healthcare professionals (HCPs) and patients. Redpoint’s CDP provided persona-based intelligence, acquisition targeting, and real-time inbound messaging, enabling tailored, next-best offers across channels. Implemented in just eight weeks, the solution integrated multiple data sources and empowered marketers with A/B testing and intuitive journey creation. The company now delivers personalized, rules-based decisioning, enhancing both patient and HCP engagement while optimizing marketing effectiveness.

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