A global activewear company aimed to create an omnichannel customer experience but faced challenges due to fragmented data across multiple online and offline sources. Using the Redpoint CDP, the company unified 700 million records and 10 million customer profiles into a single point of control, streamlining data access across marketing and IT teams. With improved visibility into transactional and behavioral data, the company now delivers personalized experiences across all touchpoints. The solution enhances marketing orchestration, simplifies data management, and enables data-driven decision-making for better customer engagement.

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