The Challenge Pizza Hut Delivery (PHD) are one of the UK’s leading fast food delivery brands operating a chain of 380 delivery outlets (known as Huts). The Huts are largely run by franchisees and it is an expanding business. PHD wanted to get more value from their marketing budget particularly in the areas of print and point of sale (POS). Value here was not just reduced cost but also access to innovation which would increase sales. PHD have an in-house procurement team but only one member of this team worked on indirect procurement and she did not have experience of marketing so could not help. PHD engaged Procure4 to provide the expertise in marketing to help it achieve its goals. The Approach Procure 4 engaged with PHD’s marketing team, its print & POS creative agency and existing sup

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