Connect with us Highlights Average CPA : Rs.118 against Rs.250 planned from paid media 22.4% Increase in the share of online sales Initial analysis revealed that consumers were willing to pay more to make a quick/efficient purchase and social has a very high impact on purchase decisions Established a connect based on learnings and objectives, through media and social channels Initiated conversations with people on various topics/activities to create engagement Influenced commerce through appeal on emotional attributes [love for pizza, PH, hunger, fun, attitude etc.] and incentives [discounts/ offers etc.] Mix of paid media and organic campaigns with Google search ads, integration of Ad Extensions like sitelinks, image and offer, display Ads The Client Pizza Hut is an American

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