PERSONALIZED EXPERIENCE INCREASED CONVERSIONS BY 32X CASE STUDY©2019 Seer Interactive • p2 OVERVIEW • CLIENT: Baptist Health • INDUSTRY: Healthcare • SERVICES: Analytics & Insights: Strategy, Personalization, Implementation • RESULTS: Users in 2019 were 32x more likely to convert in general and 22x more likely to open an HRA (compared with 2018 users). The Challenge Baptist Health is a healthcare provider focused on improving longevity and quality of life for their patients. They work hard to serve as many people as they can within their community. One way they do this is through their Health Risk Assessment (HRA) feature on their website. The HRA helps people to understand if they are at risk for certain ailments. This is Baptist Health’s most important call-to-ac

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