Guardian, a health and beauty retailer, partnered with Insider to improve conversion rates through personalized cross-channel experiences across Web and Email. By leveraging Insider's Customer Data Platform (CDP) and AI-powered Architect tool, Guardian tailored campaigns based on customers' browsing history and behavior. This approach led to a 165% increase in conversions via personalized emails, a 25% increase in add-to-cart rates, and a 59% decrease in bounce rates. The intuitive platform enabled quick campaign launches, significantly enhancing customer engagement and driving business growth.

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