211% INCREASED CONVERSIONS; 70% IMPROVED CPA CASE STUDYOVERVIEW ©2016 Seer Interactive • p2 • CLIENT: The Philadelphia College of Osteopathic Medicine • INDUSTRY: Higher Education • CHALLENGE: Drive applications to PCOM’s psychology programs • SERVICES: PPC • STRA TEGY: Create a paid search strategy to connect with students’ queries throughout their application process • RESULTS: Increased conversions by 211% and improved CPA by 70% • TIMING: Completed results in 10 monthsThe Challenge Like a business, the world of higher education isn’t immune to facing difficult challenges. Whether it be competition, demonstrating value, rising costs of tuition, or declining graduation rates, Higher Education officials have their hands full when it comes to recruiting the bes

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