LANDING PAGE ANAL YSIS BOOSTS CONVERSION RA TE BY 467% CASE STUDY©2018 Seer Interactive • p2 OVERVIEW • CLIENT: Drexel University Online • INDUSTRY: Education • SERVICES: Analytics & PPC • RESULTS: 17% Conversion Rate (+467% higher than PPC average of 3%). 106 Incremental Users Requesting More Info through a Form Submission.The Challenge Medical Billing and Coding was one of the most visited program pages on Drexel University Online’s website. Organic Search was driving the majority of traffic to these areas. Through Seer’s analysis, we found that there was a high percentage of non- converting users coming from this channel. We also identified that many of these non-converting users were navigating to Tuition or Courses links on the page, leading them away from our desir

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