73% CONVERSION INCREASE VIA AUTOMA TION CASE STUDY©2018 Seer Interactive • p2 OVERVIEW • CLIENT: Trex Company, Inc. • INDUSTRY: Home & Garden • SERVICES: PPC • RESULTS: +73% conversions; -42% CPAThe Challenge With competitors beginning to invest more in their digital marketing presence, Trex wanted to ensure they were being as smart as possible with their digital ad spend. We needed to reach the most relevant audience possible in order to keep ahead of rival brands without breaking the bank. ©2018 Seer Interactive • p3 Expansive audience Strategic digital campaigns would reach the most relevant audience without breaking the bank. $ $$ $$$ $$$$ AD SPEND Target audienceThe Approach In order to get the results of increasing conversions (and click traffic) withou

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