CLICKS-THROUGH TO KEY CONVERSION PAGES INCREASED BY 35% AND 77% CASE STUDY©2018 Seer Interactive • p2 OVERVIEW • CLIENT: InterNACHI • INDUSTRY: Professional Association for Home Inspectors • CHALLENGE: Provide easy guidance for visitors to sign up for member or student accounts on the educational content landing page • SERVICES: Analytics • STRA TEGY: Alter the key CTAs on the page from text links to more prominent buttons and A/B test click-through performance • RESULTS: Improved click-through rates to key conversion pages by 34% & 77% • TIMING: Completed the A/B test in 6 weeksThe Challenge InterNACHI provides extensive content and services for members. The full extent of this content is very valuable, but makes for dense reading. An ongoing challenge has been

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