Optimized markdown pricing at Ernsting’s family The fashion retailer uses artificial intelligence to boost sales and increase margins Ernsting’s family uses artificial intelligence to manage its short collection cycle in its stores Ernsting’s family implemented Blue Yonder Price Optimization (now JDA Luminate Market Price) within a five-month test phase. The official roll-out for the entire Topolino assortment – one of the company’s key offerings – will start in May 2018, across all 1,800 stores in Germany and Austria as well as all sales channels. 02 Case Study As part of the digital transformation process at Ernsting’s family, the fashion retailer considered several ways to optimize its business within various specialist areas. This led Ernsting’s family to launch a pilot pr

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