Case Study
Store Replenishment at Morrisons
Store Replenishment at Morrisons How Morrisons adopted AI technology to deliver on its promise to customers and transform store replenishmentCase Study 02 Morrisons Dramatically Improves Demand Planning with AI Innovation In the intensely competitive UK grocery sector, Morrisons like- for-like sales have significantly increased over the last 11 quarters. The grocery retailer has achieved this by innovating around customer experience, at a time when loyalty has never mattered more; rising commodity prices and the falling pound are tightening consumer purse strings, while fierce rivalry is continually pushing supermarket retailers to raise their game. To generate dramatic results, Morrisons focused on six priorities to turnaround its business, including an initiative to se