Hibbett Sports Adds JDA Markdown Optimization to Its Roster, Continuing a Long Track Record of Successful Implementations Hibbett Sports has grown from a single store in Birmingham, Ala., to more than 890 stores across the U.S. — all while retaining a strong local focus in each of its markets. In addition to selling sports equipment and apparel from brand leaders such as Nike, Under Armour, adidas, The North Face and Oakley, the sporting goods retailer sells fan apparel for college and professional teams that is specific to its local markets. With an average store size of approximately 5,000 square feet, it is critical for the retailer to target its merchandise very carefully to ensure that consumers in every market will find exactly what they’re looking for. To support this lo

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