Ebook
Pricing Through Uncertainty
This eBook outlines strategies for retailers to maintain agility and resilience during unpredictable times. Key tactics include differential pricing by channel and geography, responsive markdowns to manage inventory, competitive dynamic pricing, and prioritizing sustainability. It emphasizes using data science and AI to optimize pricing decisions, improve consumer perception, and align internal metrics with broader business goals. These steps enable retailers to quickly adapt and thrive despite disruptions like the COVID-19 pandemic.