Replenishment and Price Optimization at OTTO How OTTO is using artificial intelligence to improve customer experienceCase Study 02 How OTTO is Innovating the Customer Experience Using Artificial Intelligence In the face of growing competitive pressure in the e-commerce sector, combined with rapidly changing fashion trends, OTTO turned to artificial intelligence (AI). Multichannel retailer OTTO’s competitive environment is characterized by low margins, high competitive pressure, as well as increasingly faster changing market conditions and customer demands. Immense data volumes, multiple influential factors and a permanent need to act in real time under great time pressure have complicated the typical decision- making processes. Positive customer experience is at the heart of

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