Price Optimization at Magazine zum Globus The premium retailer uses artificial intelligence to improve its markdown pricing processesCase Study 02 Globus uses Artificial Intelligence to Master the New Challenges of Fashion Retail The premium retailer makes its markdown pricing decisions with AI-based technology, making it easier for the Swiss company to meet the price expectations of its customers and successfully navigate increasingly shorter trend cycles. The shape of fashion retail has changed a lot under the pressure applied by online competitors. The classic Spring/Summer and Fall/Winter collections have been brushed aside in favor of much shorter trend cycles. Customer preferences are fast-changing and the permanent “sales” that can be found online are increasing customer

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