IRONMARKETS has succeeded by combining audience data and experimental strategies to drive revenue. Led by Ronda Hughes and Ron Spink, the company uses a data-driven approach to refine its audience engagement, shifting from top-funnel marketing to a more balanced funnel strategy. By utilizing Omeda’s integrated platform, they track audience behavior across multiple touchpoints, enabling personalized content and lead scoring to improve engagement. Their ability to adapt quickly to market changes and tailor content to specific segments has led to increased monetization and stronger audience connections across their brands.

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