HAMMACHER SCHLEMMER HONES 1:1 PERSONALIZATION TO GROW DIGITAL REVENUE WITH BLUECORE | 2 KEY TAKEAWAYS Bluecore helped Hammacher Schlemmer I can’t even begin to describe what a game changer Bluecore has proven to be. Within the first year of moving all our emails to Bluecore, we were able to use previously untapped data to personalize campaigns and achieve a 16% increase in email revenue from the previous year. “ “ ANN MARIE RESNICK Vice President of Marketing at Hammacher Schlemmer THE CHALLENGE Hammacher Schlemmer is America’s longest-running catalog, founded in 1848 and providing a wide variety of unique products that solve problems for consumers. In the 170+ years since its inception, Hammacher Schlemmer has added to its catalog business, also selling products through it

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