CLIENT OBJECTIVES • Establish a direct connection with consumers visiting their 1000+ retail store locations in real-time. ? • Understand the consumers' buying behavior and what marketing activities influenced their path to purchase.? • Evaluate what in-store marketing efforts were noticed and their impact on product decisions at point of sale.? • Receive consumer response at scale and be able to respond in a personalized fashion. POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE • The People PlatformTM ‘always on’ location service tracked store locations and enabled the retail brand to identify people visiting. ? • Consumers opted in to participate and share information about their experience from any device.? • Client engaged consumers nationally at unparalleled scale in re

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