First Insight’s 2019 report on gender disconnects in the U.S. and U.K. retail markets reveals key differences in how men and women value diversity and inclusivity. In the U.S., both genders equally value diverse leadership and inclusivity efforts, while in the U.K., men prioritize these more than women. Across both regions, women rank extended sizing as the most important inclusion factor and demand stronger accountability from brands after offensive product launches. Over 70% of U.S. and U.K. shoppers check Amazon before buying elsewhere, and U.K. consumers shop more often at discount retailers, showing evolving values and shopping habits.

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