CLIENT OBJECTIVES • Compare brand awareness and sentiment of the client’s social media platform versus other services available in market. ? • Understand usage patterns of people, the most popular features and the frequency of use.? • Evaluate the advertising effectiveness of the on-location marketing messaging displayed in highly trafficked locations in the US and Canada. POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE • The People Platform powered a direct connection with people who were visiting metropolitan cities where the social media platform experience was delivered.? • People opted in to interact with the social media activity across any internet connected device, ensuring probabilistic results. ? • Once the person opted in, they could share their perspective and ga

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