CLIENT OBJECTIVES • Analyze the demographic profile of passengers and how it is changing over time.? • Understand travel and usage patterns of passengers across all station location.? • Determine whether passengers noticed the in-station digital screens installed to inform and guide passengers to their destination. ? • Monitor passenger interaction with in-station screens and their perceived value to the traveler.? • Analyze the time spent in station as it relates to the time spent interacting with the screens. POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE • The People Platform overcame the challenges of measuring underground public transportation.? • By successfully interacting with public transit passengers during and within 24-48 hours after their travel, the client re

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