CLIENT OBJECTIVES • Interact directly with urban women across the country to hear their response to television program in real-time. ? • Determine awareness of new network television program in advance of the premiere.? • Evaluate people’s response to the characters to inform character development and writing throughout the season. ? • Understand the potential of the new show with a female, African American lead and how its popularity would compare to shows the network had launched.? • Predict the national network ratings of the television program prior to airing the premiere.? POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE • The People Platform engaged over 5,000 women in urban areas and learn from their in-home viewing behavior. ? • Women were asked to watch a long form

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