SOLUTION CHALLENGE A not-for-profit, midsize hospital in the competitive L.A. County hospital market sought to increase use of its outpatient oncology services through its nationally recognized Breast Imaging Center of Excellence. The client and Mercury Healthcare team members understood that different generations and individuals have varying levels of motivation and ownership of their own health. Data analysis revealed the specific segments to focus on should consider not only age but also behavior. A portion of the patient population was non-compliant. These individuals were more likely to be in the Generation X, Younger Middle Market, and Non-Married Boomer demographics. Mercury Healthcare developed specific messages and actions for each of these patient groups. Engagement t

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