MERCURY® HEALTHCARE CASE STUDY “Every-Stage” Campaign Drives OB Growth & Pediatric Retention CHALLENGE CLIENT SOLUTION Mercury Patient Engagement Solutions Mercury Omnichannel Solutions RESULTS LCMC Health began as a non-profit health system designed to serve the needs of people around New Orleans. Their goal was to retain the business of new families, bringing them on as customers of the organization’s pediatric services. Yet, a declining birth rate at Touro Infirmary, part of LCMC Health, left the health system with a delivery volume that was one-third of what it used to be, and a competitive delivery campus opened within a few miles of their unit — putting strain on their bottom line. Meanwhile, Children’s Hospital N

Join for free to read