Case Study

Mercury Patient Engagement Campaign Builds Downstream Revenue, Raises Community Profile

Mercury Patient Engagement Campaign Builds Downstream Revenue, Raises Community Profile

© Copyright 2022 Mercury Healthcare, Inc. All rights reserved. CLIENT SOLUTION Mercury Patient Engagement Solutions Mercury Omnichannel Solutions RESULTS Pediatric ROI 9.8:1 Downstream ROI 28.3:1 New Pediatric Patients 1,069 New Downstream Patients 2,797 OVERVIEW Children’s Hospital of Georgia is a 154-bed, stand-alone children’s hospital. It is part of the non-profit academic health system Augusta University Health and includes the region’s only Level IV NICU and Pediatric Level II Trauma Center. CHALLENGE Augusta University Health had undergone several name changes and needed to clarify its branding and increase consumer awareness of its unique value in order to reach and convert new pediatric patients. In addition, as these encounters built trust with families in the comm

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