The OECD provides a forum in which governments can work together to share experiences and seek solutions to common problems. It measures productivity and global flows of trade and investment, analyzes and compares data to predict future trends. The Challenge Program oversight: With more than 20 newsletters being curated by communications staff across its different divisions, the OECD was not presenting a consistent image across its various audiences. Emails varied widely in look, quality and feel. Overall, branding was negatively impacted and there was no opportunity to develop best practice and share learning across divisions. Senior management could not judge the value of email as part of its communications toolkit nor its ROI. Ease of use & brand consistency: The OECD was look

Join for free to read