Ecobuild is the UK’s largest and number one event for specifiers across the built environment. It’s an event organized by UBM, one of the world’s leading business-to- business (B2B) events organizers. The Challenge Ecobuild were looking for a flexible master template that they could use to communicate with both visitors and exhibitors in the lead up to the event and beyond. The template needed to provide the building blocks for a wide range of different campaigns and be easily useable by marketers without any knowledge of HTML. The Solution To accommodate the wide ranging content requirements, a custom template was designed and built by the Upland Adestra Digital Design team for use in the Email Editor. This was the ideal solution as it allows for layout modules to be designed,

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