Mango Bikes achieves a 2,337% ROI from a lifecycle email campaign
Mango Bikes achieves a 2,337% ROI from a lifecycle email campaign
2 PagesQuick Wins We’ve heard time and time again that it’s easier to market to your current customers than to acquire new ones. But in order to succeed at that, your messages have to be very targeted and relevant. toinfinity applied that principle to Mango Bikes, a quirky and fun cycling retailer, and using email automation, the campaign achieved a 2,337% ROI! The Challenge The main challenge is that the bike buying cycle is very long. In order to boost sales, Mango Bikes needed to focus on encouraging customers to make repeat purchases by focusing on accessories and upgrades. Part of the appeal of Mango Bikes is their quirky brand personality and love of beautifully-designed bikes. All they had to do was reignite the same passion in the mind of their customers. The Solution To help them
